18 December 2011

Things of the 90s never to be seen again: Surge

A warm spring afternoon in Marietta,Georgia,USA, in 1997, in from of my apartment building. I discovered a new drink courtesy of some friends of mine. The name of this citrus pop was called Surge!! That drink that bore a strange resemblance to Mountain Dew. At the time, part of its charm for me was the fact that it was something us kids were drinking. It was OUR thing. A few of my friends were trying to make a song about the drink. That splat-like logo is reminiscent(for me) of one of the last vestiges of the 1990s, and for me, something new at the time. It didn't taste that bad. It has a resemblance to Mountain Dew, though not quite. Little did I know that in a few years, Surge would be off of the USA markets in 2003 and only sold in Denmark, Sweden, and Norway as Urge. It was sold as Surge in the USA, but it failed. Maybe the fact that it has a slight resemblance with Mountain Dew played a part. Or maybe when the 90s ended, Surge was taken with it. Either way, it was one of the things of the 90s never to been seen, at least not in the USA in its form that I remember it.

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