Does anyone remember the teacher ever telling you not to chew gum in class?
Does anyone remember 1990s Nickelodeon?
If you do, you will remember Bubble Tape.
Technically, Bubble Tape came out in the late 1980s. However, it was a very popular product in the 1990s, so, it will be included in this blog.
6ft of gum, and not the sugar free kind of gum either. Gum taller than the average child. It wasn't the length of the gum that was so amazing, but what the length meant.
The catchphrase for this gum was "for you, not them". The gum tastes alright, but it wasn't the taste of the gum that was amazing. Bubble Tape is more or less a metaphor for what the 90s meant for kids like me. When you look at the commercial, you see a gym teacher telling us that if he caught anyone with Bubble Tape, they would have to give him push ups. You see the lunch lady telling us Bubble Tape was bad for us.
It also makes sense that I first saw this commercial on Nickelodeon, the TV network for kids, like I was back then. Bubble Tape was for us kids, not for the adults :P
Bubble Tape represents a metaphor for the preteen youth culture of the early 1990s, a culture specifically geared to the kids, where kids have the final say. It represented sort of a rebellion for us kids, but a quiet one, and a tasty one :)
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